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Are you new to social media marketing? Have you been struggling to get traction in your content? Are you noticing that posts with higher engagement rates are outperforming your lower-quality content? Are you concerned about the potential consequences of low engagement, such as a poor reputation in your online community? If so, you may be Read More …
Marketing on social media can be challenging, time-consuming, and frustrating. By definition, these platforms are inherently ambiguous. Use them to connect with friends or potential new followers. The challenge is that most users don’t know how to market effectively on social media yet. They often post things—like pictures of their lunch or selfies with their Read More …
Video marketing is a growing trend in digital marketing and it’s here to stay. In fact, a video-focused digital strategy is one of the top 3 new digital tactics marketers should use in today’s fast-moving world. It’s no wonder why: videos have the ability to appeal to more than one sense at once. They can Read More …
Video marketing has become an essential part of modern marketing strategies. In a world where visual content is king, it makes sense that video would become the digital equivalent of print advertisements and billboards. However, many businesses don’t capitalize on this digital goldmine. That’s because while video marketing is nearly effortless now compared to five Read More …
If you’re a small business owner, you may be asking: Why is a website important for my business? Here are some answers. A website can help you build credibility, connect with your customers and prospects, and promote your products and services. If you don’t already have a website, create one today. We’ll cover the basics Read More …
Whether you’re looking to increase brand exposure and conversions, get attention to your content, or both, video can be a powerful tool for your online marketing strategy. Here are 3 reasons why you should be using video in your marketing mix. You can start with a specific target location, then repurpose it to different channels Read More …
Besides being a powerful tool for salespeople, video is also extremely versatile. It can be used throughout the flywheel of the buyer’s journey. Backend analytics help salespeople qualify leads and increase engagement. Moreover, video appeals to the mobile population, making it a great option to reach a broader audience. It also helps in educating customers Read More …