Video marketing has become an essential part of modern marketing strategies. In a world where visual content is king, it makes sense that video would become the digital equivalent of print advertisements and billboards. However, many businesses don’t capitalize on this digital goldmine. That’s because while video marketing is nearly effortless now compared to five years ago, it still requires a lot of time and effort to succeed. With so much competition in the market, companies have to be smarter about how they advertise. Here are some lesser known tips you can use to start doing video marketing for your business.
Don’t be afraid to be funny
People are drawn to funny videos. Funny videos can be a great way to attract new audiences or keep old ones coming back. There’s no reason why your business cannot use humor to grow your brand. In fact, it might be your best option. When you do make funny content, don’t rely on canned jokes or slapstick humor. Instead, think of how you can create an experience that people will enjoy laughing at and be willing to share with others.
Be creative with your music selection
Don’t be afraid to experiment with your music selection. Music affects a viewer’s mood and can help create an emotional connection with your video marketing campaign. But don’t just rely on the obvious songs like Taylor Swift or Justin Bieber. Maybe you want to use a song that resonates with your audience but doesn’t get heard often because it’s not mainstream. Or maybe you want to use a song that is in a language other than English so that you can reach new audiences.
Record interview snippets
One great way to do video marketing is by recording short, personal interviews with your customers. These videos can range from a few minutes long to a few hours long. By doing this, you are establishing yourself as an authoritative figure who has valuable information for your customers. This will help you cultivate loyalty and trust within your brand which will be invaluable in the future. You could also use these videos in social media marketing campaigns. You can share them on Instagram or Facebook alongside other images, texts or graphics that show off your product or services. Because of the potential for sharing these videos on social media, they are easier to spread than traditional advertising strategies like TV commercials or newspaper ads.
Have an editorial calendar
Video marketing requires a lot of planning and research before you can get your creative juices flowing. With that in mind, it’s not enough to just start making videos and hope for the best. In order to succeed, you need an editorial calendar. What is an editorial calendar? It’s a document that outlines all the content you want to create for your video marketing campaign, whether it be written content or video content. It also lists deadlines and other important information you need in order to stay on schedule.
Use voice-over-narration for text-heavy videos
One way to make your video more appealing is to use voice-over-narration. With this technique, you can embed the text in your video so that viewers can read along. This makes the text easier for viewers to digest and watch.
For all your in-depth content, record a Series of Videos
There’s no better way to convey a message than with video. Companies can shoot videos in a variety of formats, including documentary footage and cinematic film, to give customers the complete story. It’s also important to note that this process takes a lot of time, so it’s best to plan your campaign well in advance.
Video marketing is a great way to engage your audience and reach new customers. It takes time, trial, and error to learn how to do it well, but with these tips you’ll have a better chance of succeeding.
I hope you enjoyed this article on Little Known Ways to do Video Marketing today. My goal is to provide some tips and information to help you market your business. This information is broadly written to apply to most businesses. However, each business needs a custom video approach for the specific business, the niches it serves, and your unique goals. If you would like to book some time to chat, then click below!