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Are you new to social media marketing? Have you been struggling to get traction in your content? Are you noticing that posts with higher engagement rates are outperforming your lower-quality content? Are you concerned about the potential consequences of low engagement, such as a poor reputation in your online community? If so, you may be Read More …
Before making changes to your social media channel, take a look at how your brand is engaging with fans on other platforms. Are you spending enough time there? Are you posting quality content? For brands, being active and engaged isn’t just about having a presence on popular sites like Instagram and Facebook. It’s also about Read More …
Marketing on social media can be challenging, time-consuming, and frustrating. By definition, these platforms are inherently ambiguous. Use them to connect with friends or potential new followers. The challenge is that most users don’t know how to market effectively on social media yet. They often post things—like pictures of their lunch or selfies with their Read More …
Video marketing is a growing trend in digital marketing and it’s here to stay. In fact, a video-focused digital strategy is one of the top 3 new digital tactics marketers should use in today’s fast-moving world. It’s no wonder why: videos have the ability to appeal to more than one sense at once. They can Read More …
Video marketing has become an essential part of modern marketing strategies. In a world where visual content is king, it makes sense that video would become the digital equivalent of print advertisements and billboards. However, many businesses don’t capitalize on this digital goldmine. That’s because while video marketing is nearly effortless now compared to five Read More …
Small businesses can benefit from outsourcing the following functions: IT management, Marketing, Payroll, and Tax Accounting. Outsourcing a portion of these services can free up internal resources, while still allowing them to focus on core business operations. Small business owners are masters of using every free moment to their best advantage. They don’t know when Read More …
If your business is failing, it’s time to change your strategy and recognize the warning signs. You may not recognize them as a new business owner, so read on to learn about some of the red flags you should look for. Sudden loss of customers who are not coming back may be a sign that Read More …
If you’re a small business owner, you may be asking: Why is a website important for my business? Here are some answers. A website can help you build credibility, connect with your customers and prospects, and promote your products and services. If you don’t already have a website, create one today. We’ll cover the basics Read More …
A business consultant can provide a number of benefits for your company. These benefits include constructive criticism and an external perspective. While you may know the business inside out, your perspective may be too narrow to encourage change. A consultant can help provide you with a fresh perspective that can encourage new thinking. You should Read More …
With small business owners facing increasing costs and a labor crisis, it’s essential to consider a few important Business Steps to Beat Inflation. For starters, the Funding Circle recommends creating an employee retention strategy. Not only will this cost you money to hire and train new employees, but it will also mean less attention to Read More …