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Articles on important business tips and tricks
If you’re a small business owner, you may be asking: Why is a website important for my business? Here are some answers. A website can help you build credibility, connect with your customers and prospects, and promote your products and services. If you don’t already have a website, create one today. We’ll cover the basics Read More …
A business consultant can provide a number of benefits for your company. These benefits include constructive criticism and an external perspective. While you may know the business inside out, your perspective may be too narrow to encourage change. A consultant can help provide you with a fresh perspective that can encourage new thinking. You should Read More …
With small business owners facing increasing costs and a labor crisis, it’s essential to consider a few important Business Steps to Beat Inflation. For starters, the Funding Circle recommends creating an employee retention strategy. Not only will this cost you money to hire and train new employees, but it will also mean less attention to Read More …
Whether you’re looking to increase brand exposure and conversions, get attention to your content, or both, video can be a powerful tool for your online marketing strategy. Here are 3 reasons why you should be using video in your marketing mix. You can start with a specific target location, then repurpose it to different channels Read More …
If you are not familiar with the basics of social media marketing, it is time to seek professional help. Here are three reasons you may need help. Creating Content Content is key to successful social media marketing. But for a small business, creating effective content can be a challenge. In addition to requiring time, it Read More …
Besides being a powerful tool for salespeople, video is also extremely versatile. It can be used throughout the flywheel of the buyer’s journey. Backend analytics help salespeople qualify leads and increase engagement. Moreover, video appeals to the mobile population, making it a great option to reach a broader audience. It also helps in educating customers Read More …