The writer, business consultant, and philanthropist.
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Just about everything cool these days is online. Staying safe online can be a bigger challenge than you might expect. The clever people at advertising have figured out ways to get you to click an ad, criminals are paying attention to those lessons. Here’s some tips on good online hygiene to stay safe online. PS: Read More …
Have you seen an email or gotten a phone call which to you seems blatantly fraudulent? Whenever I do a talk on security there’s always some folks that wonder out loud “why are scammers successful?” Some of these attempts are comical at best. The fact is, when you are more aware, they do seem more Read More …
In this article I want to share my experiences and research on social media companies and what I have found. I’ve been managing social media accounts for individuals and businesses as well as buying advertising for over 10 years (which is a long time in social media years). In that time I’ve seen glacial-sized change Read More …
Are you new to social media marketing? Have you been struggling to get traction in your content? Are you noticing that posts with higher engagement rates are outperforming your lower-quality content? Are you concerned about the potential consequences of low engagement, such as a poor reputation in your online community? If so, you may be Read More …
Before making changes to your social media channel, take a look at how your brand is engaging with fans on other platforms. Are you spending enough time there? Are you posting quality content? For brands, being active and engaged isn’t just about having a presence on popular sites like Instagram and Facebook. It’s also about Read More …
Marketing on social media can be challenging, time-consuming, and frustrating. By definition, these platforms are inherently ambiguous. Use them to connect with friends or potential new followers. The challenge is that most users don’t know how to market effectively on social media yet. They often post things—like pictures of their lunch or selfies with their Read More …
If you are not familiar with the basics of social media marketing, it is time to seek professional help. Here are three reasons you may need help. Creating Content Content is key to successful social media marketing. But for a small business, creating effective content can be a challenge. In addition to requiring time, it Read More …
Wasn’t Planning on That Update 2/5/18 After quarterly appeals to every page’s takedown notification, I noticed today that the pages have all been deleted. I had sent appeals regularly in the hopes of getting a response from someone. Today I went to post a share to my active page and I noticed a number of taken Read More …