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Video marketing is a growing trend in digital marketing and it’s here to stay. In fact, a video-focused digital strategy is one of the top 3 new digital tactics marketers should use in today’s fast-moving world. It’s no wonder why: videos have the ability to appeal to more than one sense at once. They can Read More …
Video marketing has become an essential part of modern marketing strategies. In a world where visual content is king, it makes sense that video would become the digital equivalent of print advertisements and billboards. However, many businesses don’t capitalize on this digital goldmine. That’s because while video marketing is nearly effortless now compared to five Read More …
Whether you’re looking to increase brand exposure and conversions, get attention to your content, or both, video can be a powerful tool for your online marketing strategy. Here are 3 reasons why you should be using video in your marketing mix. You can start with a specific target location, then repurpose it to different channels Read More …
Besides being a powerful tool for salespeople, video is also extremely versatile. It can be used throughout the flywheel of the buyer’s journey. Backend analytics help salespeople qualify leads and increase engagement. Moreover, video appeals to the mobile population, making it a great option to reach a broader audience. It also helps in educating customers Read More …