Whether you’re looking to increase brand exposure and conversions, get attention to your content, or both, video can be a powerful tool for your online marketing strategy. Here are 3 reasons why you should be using video in your marketing mix. You can start with a specific target location, then repurpose it to different channels later on. Depending on how long your video needs to be, budget will vary and so will the creative scope. However, there are ways to make it cost-effective and within your budgetary constraints.
Get Attention
One of the best ways to gain attention on the web is through videos. You can create a video about any topic, but people tend to look for solutions to problems in videos. If your video isn’t entertaining or interesting, they’ll move on to another. So, if you want to attract attention, make sure to start with a question. It will engage viewers and give them an idea of what your video is all about.
Make your video interesting by showing how you live your life. Try to be as transparent as possible and explain your life to the viewer. This will connect with them on a more personal level. Lastly, stay on top of your YouTube channel. Keeping it up will help you reach a larger audience and generate more leads. Here are some tips to keep your YouTube channel going:
Keep in mind that 40% of Americans have lost or forgotten a basic piece of information in the past week. Because of this, it’s vital to repeat key information frequently in your video. Use brand names and product names throughout the video in a natural way, and add a call to action at the end of the video. These tips can help you increase your video’s engagement and drive sales. So, keep these tips in mind and you’ll be sure to attract attention with video.
Increase Brand Exposure
A video is one of the most powerful marketing tools today. It can expand brand exposure and foster brand equity, which plays a key role in a business’s bottom line. Using a compelling brand video can capture the attention of your audience. A recent example is a small family hardware store in Wales, which went viral with a short video story for Christmas. The video cost only 100 pounds to create, but garnered more than two million views.
In addition to increasing brand awareness, videos can also help increase revenue and profit margins. When produced in-house, corporate videos are often more engaging than traditional marketing materials. By telling a story, companies can encourage viewers to enter the sales funnel, resulting in increased profits. The power of video lies in its ability to spread easily across different channels. Shareable content is more likely to gain a high level of audience engagement and boost sales.
Another way to increase brand exposure is by using educational videos. These videos can be used as how-to tutorials or product demos for new customers. Brands that use video to educate their customers also demonstrate their expertise and authority. They are more likely to be remembered if they can help their audience with their question or problem. Videos can also encourage audience sharing, which increases online performance metrics and brand exposure to new audiences. You can also create your own video content and use it as a source of inspiration.
Increase conversions and sales
If you have a website that offers a product or service, consider adding a video to it. There are many different ways to incorporate video into your website. You can choose to make it larger to attract attention or smaller to save space. The placement of your video can influence your site’s conversion rate. During the testing process, you can create a backlog of ideas for future testing. Once you have created the backlog of ideas, you can create the tests that are most effective.
Product videos can help your website stand out from the competition and increase conversions. Consumers often look up product videos before purchasing. They can see how it works or how to use it, and they can learn more about the features and specifications. Videos are essential to the decision-making process of consumers. According to a study by Adobe, 57% of consumers say that lack of product information is the main reason for abandoning a purchase. Without a video, you risk losing half of your potential conversions.
Testimonials show what a product can do for a customer. They show how a product solves a problem, and they give the customer a chance to trust the product. Testimonials provide proof, which is crucial for improving conversion rates. Testimonials should be of a perfect length and have a great amount of energy. This is the best way to create trust with your audience.
I hope you enjoyed this article on 3 Reasons Why You Should Be Using Video in Your Marketing Mix today. My goal is to provide some tips and information to help you market your business. This information is broadly written to apply to most businesses. However, each business needs a custom video approach for the specific business, the niches it serves, and your unique goals. If you would like to book some time to chat, then click below!